Industry: Sports, Fitness, and Recreation

Founded: 2008

Ultimate Rugby Sevens (UR7s) is an independent rugby sevens promoter and operator of - a global news and website for the sport. In 2010 they launched the National Sevens Series, a UK based series of rugby sevens tournaments.

In 2012 they launched the UR7s Academy and in 2014 this was expanded in Kenya. In 2015 they are due to launch the UR7s Africa program throughout East Africa. is an interactive multimedia and promotional platform dedicated to every level of Rugby Sevens worldwide. It is a comprehensive source of information, news, media and discussion, and a promotional tool for tournaments, teams and brands.